Supposedly the 'internet generation' are now savy enough to know this.
If you launch a site called "sport.com" or "music.com" young people know that however hip and trendy your graphics you must be a bank/$Bn corp to own that name. So to appeal to 'yoof' you have to have a "the only address we could get" type meaningless name ( even if you are a $Bn corp!)
If you launch a site called "sport.com" or "music.com" young people know that however hip and trendy your graphics you must be a bank/$Bn corp to own that name. So to appeal to 'yoof' you have to have a "the only address we could get" type meaningless name ( even if you are a $Bn corp!)