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that’s probably not what you need

99% of Wix users need a website that's just a big phone number and street address that gets indexed in Google. A "used sailboat" is exactly what they need.



That's only true if you assume that 99% of Wix users are Wix users because they correctly picked a simple tool for a simple need. But that's a tautology. The problem I describe arises when someone looks at Wix, gets the impression that it is a tool that magically makes it trivial to create a great website, and then assumes they can get the yacht they have in mind for the price of a used sailboat. Most of the work involved with creating a good website isn't technology, but rather strategy, writing, design, and other things where Wix won't help you or even gets in the way.


or the are Wix users because thats all they want to pay for.

If I tell sombody that a full custom site costs idk 20 times more than a Wix site they might not want to pay for that.




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